The course aims to study human resource management, the development of competitive new products, personnel management strategies in enterprises, the promotion of service ranks in companies and professional development of employees. The science of human resource management is the study of how enterprises achieve their goals in the market, how to organize enterprises, how to resolve conflicts and stresses in personnel management, how to work ethics in personnel management, and how to manage personnel behavior in enterprises.
The subject "Human Resource Management" is a course included in the block of specialty subjects, and it is expedient to teach it in the first year. The subject of "Marketing Research" belongs to the humanities and socio-economic disciplines and is taught in all non-economic bachelor's programs. This discipline forms the theoretical and methodological basis of other economic disciplines and serves as a basis for the development of specific economic disciplines.